Perry has practiced intellectual property, advertising, media and business law at Chicago firms since 2013. As leader of the firm’s Trademarks and Branding practice, he represents branding, naming, and design agencies; established and start-up businesses, and entrepreneurs.
Perry focuses on trademark screening and clearance, trademark prosecution and innovation strategy and counseling with clients, with an emphasis on branding, naming, and corporate identity; trademark applications; and transactional and advisory matters related to IP. He also advises clients in the Fantasy Sports industry on their ability to operate in jurisdictions around the U.S. along with other intellectual property and business needs.
Prior to joining the firm in 2019, Perry led the Intellectual Property and Branding practice at Sievert Werly, LLC. Perry writes extensively about intellectual property considerations for branding and design professionals.
Perry received his J.D. from Washington University in St. Louis and his B.S. from Northwestern University’s Medill School of Journalism. While in law school, Perry served as an Associate Editor of the Washington University Global Studies Law Review, a student attorney in the Intellectual Property and Nonprofit Organizations Legal Clinic, and as Legal Extern to U.S. Magistrate Judge Lurana S. Snow in the United States District Court for the Southern District of Florida.
Perry was named a 2022 and 2023 Super Lawyers Rising Star in Intellectual Property.