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Trademarks & Branding

Responsible Attorneys: Perry Gattegno (Lead), Jeffrey Drake

A brand is an asset — often one of the most valuable ones a company has. Protecting it requires more than filing a trademark application. It requires a strategy that accounts for how you’re building the brand, where you’re operating, and what risks are worth taking.

We work with brand owners and creative agencies to build trademark portfolios that are well-protected and practical to manage. For agencies launching brands across multiple categories, we handle high-volume clearance efficiently without sacrificing quality. For companies building their first trademark portfolio, we start with strategy — what’s worth protecting, where, and how to do it in a way that scales as the business grows.

WHAT WE HANDLE
  • Trademark clearance and availability searches

  • Trademark application filing (USPTO and international)Trademark application filing (USPTO and international)

  • Office action responses

  • Opposition and cancellation proceedings

  • Trademark portfolio management

  • Brand acquisition and licensing

  • IP due diligence in transactions

  • Domain name disputes

  • Trade dress and trade secret counseling

WHO WE WORK WITH
  • Creative agencies
  • Branding firms
  • Consumer brands
  • Startups building their first trademark portfolio
  • Established companies managing large or complex IP portfolios